A lot can happen in 15 years. They change the mobile phones, networks change social media (hello, Tiktok), change filters, playlists and even the ways of saying that something is cool change.
And in the midst of all that, here we are. smöoy.
A brand that has gone through all those waves, who has surfed a few (and with style, mind you), but who has never lost its essence.
No, we haven't grown older. Only more experts.
In these 15 years we have not lived in a bubble (although we have launched some as toppings).
On the contrary: we have listened, observed and learned.
We have added Functional products, special editions, unexpected collaborations and formats that did not even exist before.
We have getting our act together on sustainability when it was not yet a must in the sector, and we have opted for brand experiences that connect, excite and yes, they are also shared in stories.
But at every step, we've kept what's important: a quality product, a careful experience and values that have not gone out of fashion.
The beauty of have a solid foundation is that you can build on it without fear of it wobble.
Our frozen yogurt is still what it was: low in fat, high in fiber, gluten free and with a flavor that no filters needed.
But now we present it in a thousand ways: with functional smoothies, themed collaborations, limited editions...
Because people change. And so do we.
But we do it from within, with meaning, and always with the focus on offering something good, tasty and sincere.
And that, in this sector, is no small feat.
We don't carry flags. We take action. Reduction of packaging, reuse campaigns, more responsible materials, colaboration with environmental projects…
Not because it is fashionable (which it is), but because We believe that a strong brand in time it has to think beyond the present.
And when you really do it, it shows.
En consumer perception. In the image you project. In the type of franchisee who is interested for the project.
And how evolve the business without losing authenticity.
Because if you are within the smöoy ecosystem, as a franchisee, partner, or exploring if this brand fits you, You need to know something clearly: we are not a passing fad..
We are a company that has known how to read the market, adapt, renew and grow without losing the north.
It's not just about selling ice cream. It's about building a brand with values, with a future, and with a foundation which allows you to innovate without throwing the old out the window.
And that, in such a changing sector, is gold.
We're not going to say that the future is rosy, but... a little bit, yes.
We betting on new points of saleBy bells that generate conversation, for launches with added value, and to grow hand in hand with those who believe in the project as much as we do.
Because we have already celebrated 15 years.
Now play continue writing history.
And as always, we will do it with flavor, with freshness and with that mix of innovation + essence that has brought us here.
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