15 years of smöoy: a story built by everyone

Hay moments that markAnd then there are those who they stay with you forever.

A few days ago we experienced one of those.

We gathered for celebrate the 15 years of smöoy. It may sound easy to say, but it has been 15 years of adventures, challenges, lots of ice cream…and a path always traveled in good company.

Because what started as a crazy idea in the shape of frozen yogurt, today is a brand that has sneaked into More than 15 countries and continues to grow with the same enthusiasm (or more) than the first day.

And no, it's not by magic or because of the toppings. It's for the people.

For all of you who are here and You've been there from minute one.

An anniversary with a team flavor

The party was great, but beyond the toasts, the photos, the ice cream… (Of course, because otherwise it wouldn't be a smooth party.)

Above all, there was one thing that made something important very clear to us: a brand is not built alone.

It is built with:

• People who trust
• People who get wet (sometimes literally)
• People who bet, grows, fails, succeeds… and continues

And from that, we we are more than served.

Because we have a franchisee network worth its weight in gold, with real stories, daily effort and a lot of love for what they do.

What if we told you how they see it?

Let's see, that we We can tell you how well everything is goingHow much we have learned and how well the uniform looks on us…

But better Let those at the counter say it., with spoons in hand and yogurt at its best.

Here We leave you a video where several of our franchisees tell you how was your start, what would you highlight from the experience and what would you say to someone who is thinking of opening a smöoy.

You can see it 👉 Click here 👈

So now what?

Well, that's it. We're turning 15, but don't think we're going to stop.

We have plans, ideas, new flavors, campaigns that will make you say “did they really do this?” and really want to keep messing things up (in a good way).

Because this isn't just about selling frozen yogurt.

It goes from:

• Create an experience that people will remember
• Bet on the innovation
• Have values ​​that are truly noticeable
• And, above all, continue to work as a team.

If you're thinking about starting a business, here's a tip...

We're not going to tell you that setting up a franchise is a bed of roses.

But we do tell you that, If you decide to do it with smöoy, you are not alone..

Because here the support is not just technical, it's emotional.

And the best part: You are part of a brand that evolves, who listens and does not stay still.

So if you're thinking about it and if Do you want to be part of what's coming?, We are waiting for you with open arms and yogurt ready.

15 years go a long wayBut what's coming... looks even better.

Are you up for writing the next part of this story with us? 🍦😉