Limited Edition: The new Chinese New Year special is here.

If we've learned anything over the years, it's that there are great times of the year to launch a new special.

And if that moment comes with snakes, superstitions and the promise of A year full of positive energy…well even better.

So stop celebrate Chinese New Year, we have worked on a new special that is pure magic:

Forest fruits with lychee and apple popping bobas.

And how could it not be? With the extra protein that we love (+ PROTEIN)

Yes, we know, it sounds incredible and it is. But keep reading, because We tell you why this special is more than just ice cream and how we started the year in full force with this campaign.

A special as mythical as the snake of the Chinese horoscope

Every year, the Chinese calendar gives us a new animal and a perfect opportunity to Give an exotic twist to our ice creams.

This 2025 is the turn The Year of the Snake, symbol of cunning, transformation and wisdom. Coincidence? I don't think so.

That's why we've been inspired by this legendary creature to create an ice cream that honors the occasion.

Our combination of forest fruits with Popping bobas Lychee and apple Not only is it an explosion of flavor, but it also has that mysterious little point that makes every spoonful quite an adventure.

More than just ice cream: a well-rounded strategy

Let's not kid ourselves, this special is not just for enjoyment (although that would be reason enough). It also has a clear objective: to continue surprising and attracting more customers.

• It is exclusive: and we already know that the exclusive always attracts attention. It will only be available until February 9, which means that whoever tries it, does so with desire and urgency.
• It's a new experience: Popping Bobas are much more than just a topping, they are a sensation in your mouth. And if there is one thing we know, it is that Customers are always looking for something different.
• Connect with a global trend: More and more people celebrate the Chinese New Year, even outside Asia. And these types of limited editions, It helps us connect with a new audience and continue innovating.

Because yes, at smöoy we know that a good frozen yogurt is the way to live a fun, tasty and healthy experience.

And what does this mean for smöoy?

We love to stay fresh (literally) to offer products that are rich and They also give a lot to talk about.

Each special helps us to:

• Giving dynamism to the brandBecause if you always offer the same thing, in the end everything becomes predictable. And we like to break with routine.
• Attract new clientsThose who come for the novelty, stay for our quality.
• Offer tools to our franchisees. Thanks to eye-catching products that help them generate more traffic and sales in their stores.

New year, new challenges (and more specials ready to rock)

If the Year of the Snake is a symbol of cunning and transformation, at smöoy we have taken it as a challenge.

This special is just the first step of everything we have prepared for 2025.

So, if this ice cream has been a surprise, get ready because this has only just begun.

We will continue to bring out new things, creating experiences and of course, sweetening the year with flavor, fun and a touch of madness.

See you at the next special… or at the nearest store!