This year at smöoy we've written a lot, yes… but there are five articles that have won the public's affection.
Five stories that perfectly summarize who we are: innovation, campaigns with personality, strategic openings and a very local way of Understanding frozen yogurt (and life).
If you missed any, here they are. Quick summary of the five most read books of 2025.
No major spoilers, but just enough for you to understand why have they worked so well.
This article was like our “new year’s resolution”, but without the gym or boring salads.
We talk about where is smöoy goingMore innovation, more well-thought-out franchises, and more progress. Staying true to our values of quality, sustainability and closeness.
What people liked most was the tone: Direct, optimistic, and with that "let's go for it all" attitude which connects with both franchisees and people interested in the brand. It was a clear statement of intent: Grow, yes, but wisely… and with flavor..
This was one of the most read because It debunked a very typical idea: that smöoy is just pretty frozen yogurt.
Here we tell you everything that's behind it: store design, atmosphere, campaigns with personality and a very human way of communicating.
They talked about experience, community, and how a brand can be remembered not only for what it sells, but for how it makes you feel.
Basically, this article was saying:Yes, the ice cream is good… but what’s important is everything that’s happening around it.”
This article was a hit because it combined three things we love: tradition, innovation and an exotic touch.
The special of Year of the Snake with forest fruits, popping boba and +PROTEIN She was a protagonist as an example of How we use cultural dates to launch products with history and strategy.
It wasn't just about the taste, but about explain why limited editions work so well: they generate curiosity, attract new audiences and They keep the brand alive and dynamic.
A perfect example of product + narrative + marketing done well.
Here we touch on a sensitive subject (and chocolate).
The article about the Valentine's Day special was very popular because it combined emotion and business strategy.
It was explained how such a classic date can be reinvented with a fun product: +PROTEIN ice cream, chocolate hearts and popping boba.
Beyond the romanticism, the discussion focused on why these campaigns help to revitalize stores, attract new customers and differentiate yourself of the typical flowers and chocolates.
Un Valentine's Day with a rose-shaped spoonAnd it worked.
This article was a hit because it showed smöoy in full urban mode.
La opening at the Avenida de América interchange It was presented as what it is: a strategic bet on places where many people pass by and where an ice cream can become an unexpected pause.
It was talked about mobility, fast consumption, new formats and opportunities for franchisees looking high-traffic locations without the need for giant premises.
A real-life example of how The brand adapts to the rhythm of the cities.
Although they talk about different things, they all share the same thing:
Innovation without losing the essence
Campaigns with personality
Strategic growth
And a brand that He wants to connect, not just sell.
These five items are a good summary of what 2025 has been like for smöoy: a year with movement, new ideas and a strong desire to keep doing different things.
Because yes, we make frozen yogurt.
But we also do experiences, stories and projects that go far beyond a tub.
And if these have been the most read…
imagine the ones that They are yet to come 😉🍦🚀
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