If there's one thing we've learned in these 15 years There are many Black Fridays, but few are truly fun.
And like ours It has never been about simply going with the flowThis year we've decided to combine two things that always work: ice cream and music.
A combination that, frankly, should be studied at universities of good vibes.
Because if, at smöoy we celebrate Black FridayBut we do it our way: without stress, without endless queues, and without black signs everywhere.
We prefer to do it with a playlist full of great songs and a raffle that brings more smiles than discounts.
This year we have created our own playlist on Spotifydesigned to accompany those moments in store, in the office, on a break or in that moment when the brain only He wants music and zero problems..
More than a playlist, it's an excuse to remember something key: Brands that generate emotion resonate more.
To make it even more interesting, We launched a giveaway on Instagram: 1 year of Spotify Premium for one of our followers.
Does it have anything to do with ice cream? Technically, no.
Does it make sense for the brand? Absolutely.
Because in smöoy We believe in guilt-free enjoyment, creativity, and small joys. from day to day.
We do it with our products… but also with actions that They build relationships beyond the point of sale.
And frankly, a whole year without ads on Spotify It's also guilt-free enjoyment.
Because 15 years is enough time to learn a few important things:
Today's consumer, and especially the younger generations, does not want products onlyHe wants to feel affinity, sharing experiences and participating in a community.
And these types of campaigns do exactly that.
Just like ice cream.
(We're not going to say we're the same as Spotify, but hey, We understand the public well).
While many brands are fighting to lower prices, we we prefer to reinforce value:
create content, generate engagement, energize social media and strengthen the relationship with those They follow the brand every day.
And that's exactly what we're looking for: actions that are remembered, that are shared, that generate conversation and that they position us as a brand that knows how to have fun without losing professionalism.
Much more than it seems:
✔️ Organic traffic that transforms into visibility for the network.
✔️ Shareable content that strengthen the brand globally.
✔️ Emotional campaigns that connect with today's consumer.
✔️ Cost-efficient actions that generate a high impact.
✔️ A clear, youthful, dynamic identity aligned with current trends.
In short: Black Friday is also a moment to position the brand…not just for selling.
Si This year we've relied on musicWho knows what we'll mix next?
(Don't worry: there will still be ice cream, but we might just feel like dancing again).
What is clear is that We will continue to focus on ideas that connect, that they build and that they make smöoy is much more than just a place to order yogurt. ice cream.
Because the brands that are remembered are not the ones that make noise, but the ones that sound good.
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