If there's one thing we've learned in these 15 years , it's that there are many Black Fridays, but few are truly fun.
And since we 've never been ones to just go with the flow , this year we've decided to mix two things that always work: ice cream and music.
A combination that, frankly, should be studied at universities of good vibes.
Yes, at smöoy we celebrate Black Friday , but we do it our way: without stress, without endless queues and without black signs everywhere.
We prefer to do it with a playlist full of great songs and a raffle that brings more smiles than discounts.
This year we've created our own playlist on Spotify , designed to accompany those moments in the store , in the office, on a break , or in that time when your brain just wants music and zero problems.
More than a playlist, it's an excuse to remember something key: brands that generate emotion resonate more.
To make it even more interesting, we launched a giveaway on Instagram : 1 year of Spotify Premium for one of our followers.
Does it have anything to do with ice cream? Technically, no.
Does it make sense for the brand? Absolutely.
Because at smöoy we believe in guilt-free enjoyment, creativity, and the small joys of everyday life.
We do it with our products… but also with actions that build relationships beyond the point of sale.
And frankly, a whole year without ads on Spotify is also guilt-free enjoyment.
Because 15 years is enough time to learn a few important things :
Today's consumer, and especially the younger generations, doesn't just want products . They want to feel a sense of connection, share experiences, and participate in a community.
And these types of campaigns do exactly that.
Just like ice cream.
(We're not going to say we're the same as Spotify, but hey, we understand the audience pretty well ).
While many brands are fighting to lower prices, we prefer to reinforce value :
create content, generate engagement, energize networks and strengthen the relationship with those who follow the brand every day.
And that's exactly what we're looking for: actions that are remembered, that are shared , that generate conversation , and that position us as a brand that knows how to have fun without losing professionalism.
Much more than it seems:
✔️ Organic traffic that translates into visibility for the network.
✔️ Shareable content that strengthens the brand globally.
✔️ Emotional campaigns that connect with today's consumer.
✔️ Cost-effective actions that generate a high impact.
✔️ A clear, youthful, dynamic identity aligned with current trends.
In short: Black Friday is also a time to position the brand … not just to sell.
If we've been all about music this year , who knows what we'll be mixing next year.
(Don't worry: there will still be ice cream, but we might just feel like dancing again).
What is clear is that we will continue to focus on ideas that connect , that build, and that make smöoy much more than just a place to order frozen yogurt.
Because the brands that are remembered are not the ones that make noise, but the ones that sound good.
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