If there's one thing we've learned in these 15 years, it's that there are many Black Fridays, but few are truly fun. And since ours has never been...
Let's be clear: selling delicious ice cream isn't enough. Today, if you want people to come back, you have to offer something more. And no,
Yes, at smöoy we make ice cream. But we also work as a team. And sometimes, that team puts on gloves and gets down and dirty. Literally.
Not to boast (well, a little), but 2025 is turning out to be one of those years worth remembering. We've been opening stores,
I confess: when we were approached to collaborate with Tom and Jerry, it didn't take the team half a second to say "yes." Because if there's one thing
A lot can happen in 15 years. Mobile phones change, social media changes (hello, TikTok), filters change, playlists change, and even the
Summer is fading, flip-flops are back in the closet, and coolers are returning to their corner. But at smöoy, even though the temperatures are dropping, we're still here.
Madrid is moving. And if there's one place where this is clearly noticeable, it's at the Avenida de América interchange. Thousands of people
Spoiler alert: it has muesli, fresh fruit, and looks amazing in photos. At smöoy, we can't stop. And it's not just the ice cream rush,
There are things that never fail in summer: walks in flip-flops, WhatsApp groups to organize some plan for the night and of course,
