
smöoy expands in the Philippines with a new opening at One Ayala, Manila
smöoy is expanding in the Philippines, and we're especially excited about its new opening. This time, we've arrived at the One Ayala Shopping Center in

smöoy is expanding in the Philippines, and we're especially excited about its new opening. This time, we've arrived at the One Ayala Shopping Center in

Consumption patterns are changing. Habits are evolving. And brands have to evolve with them. At smöoy, we understand this quite clearly: if our customers want to enjoy

The World Cup is experienced with excitement. And yes, also with nerves, absurd superstitions, and that typical "I'm not much of a football fan, but this match..."

Albacete, we meet again. At smöoy, we've reopened our Albacete location, and honestly, doing so always feels special. Because returning to a city...

At smöoy, we believe that a good experience doesn't always end when the ice cream is gone. Sometimes it continues in the form of a plan, a gift, or

At smöoy, we believe that small actions can generate big changes. And we don't say that just to be polite; we say it because there are simple gestures that...

At smöoy, we believe that small habits make a big difference. And one of them is reading. Yes, we know we usually talk about ice cream, toppings,

Not to brag, but we especially like this kind of news. Because yes, we were thrilled to see Nuria Martínez Sirvent, CEO

In March we will be at Alimentaria 2026 in Barcelona, one of the most important events for the food industry. From March 23 to 26, professionals will be attending.

February isn't just any month. It's short. It's intense. And if you work well, it's perfect for generating conversation. At smöoy, we know this: