
smöoy and Fundación Juegaterapia: small actions that add up to a lot
At smöoy, we believe that small actions can generate big changes. And we don't say that just to be polite; we say it because there are simple gestures that...

At smöoy, we believe that small actions can generate big changes. And we don't say that just to be polite; we say it because there are simple gestures that...

At smöoy, we believe that small habits make a big difference. And one of them is reading. Yes, we know we usually talk about ice cream, toppings,

Not to brag, but we especially like this kind of news. Because yes, we were thrilled to see Nuria Martínez Sirvent, CEO

In March we will be at Alimentaria 2026 in Barcelona, one of the most important events for the food industry. From March 23 to 26, professionals will be attending.

February isn't just any month. It's short. It's intense. And if you work well, it's perfect for generating conversation. At smöoy, we know this:

Yes. We've done it again. A new smöoy store has opened in Seville. And not just anywhere, but right in the heart of the city, on Calle

There are articles that talk about numbers. And then there are those that tell stories. The one we just published about our evolution mixes a bit of both.

This year at smöoy we've written a lot, yes… but there are five articles that have won over the public. Five stories that perfectly encapsulate the essence of smöoy.

At smöoy, we've spent many years mulling over a very simple idea: innovating doesn't always mean complicating things. Sometimes, innovating is precisely what's needed.

There are some things that, when they arrive in December, are almost taken for granted: the lights, the Christmas carols that play ahead of time, and the eternal debate