Hay Things that arrive in December They're almost taken for granted: the lights, the Christmas carols playing ahead of time, and the eternal debate about When can you start eating nougat without feeling guilty?
At smöoy, in addition to all that, this year we wanted add an extra dose of daily surprise.
And yes, it's coming. in Advent calendar format…but not just any one.
Because if there's one thing we like, it's to give a twist to the traditional and turn it into something that connects with people, generates conversation, and, incidentally, bring a smile to our faces.
this December We have allied ourselves with NGS Europe to launch our most technologically advanced and delicious Advent Calendar to date.
A collaboration that blends two worlds that, at first glance, don't always go hand in hand, but that work surprisingly well together: technology + small everyday pleasures.
12 25 to the December, Every day there's a different prize up for grabs through our the profile of Instagram.
From NGS technology products to smöoy snacks who know exactly what one expects at this time of year: Enjoy without too much explanation.
It's not just a raffle. It's a daily excuse to stop for a second, log on to social media and find out what's on today.
Because December is all about that.
De Counting the days, sharing plans, getting excited about small things and to enjoy the journey, not just the destination.
At smöoy we carry 15 years betting on that type of experience:
Those that don't need grand speeches.
The ones that are easy to understand.
Y those that make a brand not only is it consumed, but remember.
This calendar was born precisely from that idea: that Christmas can also be experienced in everyday life. with one gesture a day that adds value, entertains, and connects.
This collaboration with NGS Europe is not by chance.
Both brands We share a very similar vision: to make make everyday life more pleasant through products that fit into people's real lives.
They do it using technology.
We focus on functional ice cream and brand experience.
Together, we have created an action that It's not about selling more for the sake of selling., but of generate value, visibility and connection at a time of year when attention is very spread out… and precisely That's why we have to do it differently.
And since Christmas in smöoy is not It's limited to raffles and digital surprises.This year too We wanted to put it directly in the tub..
We released a Christmas special designed for these specific dates: a Nougat ice cream accompanied by pistachio variegato and a crispy mix which provides that crunchy element that is always appealing.
A proposal very seasonal, recognizableBut with our own touch, which strengthens the menu in a key moment of the year and helps create a consistent experience between product, communication and Christmas atmosphere in store.
There's not much time left to close out the year, but there's still There's room to surprise, connect, and make some good noise.
This Advent calendar is our way of saying: We're still here, we're still creating and We continue to bet through experiences that add up.
We're already counting down the days. Because when the plan combines technology, ice cream, and Christmas... it's hard not to want it. Looking forward to the next prize 😏
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