Consumption patterns are changing. Habits are evolving. And brands have to evolve with them. At smöoy, we understand this quite clearly: if our customers want to enjoy
At smöoy, we believe that small actions can generate big changes. And we don't say that just to be polite; we say it because there are simple gestures that...
Not to brag, but we especially like this kind of news. Because yes, we were thrilled to see Nuria Martínez Sirvent, CEO
There are articles that talk about numbers. And then there are those that tell stories. The one we just published about our evolution mixes a bit of both.
This year at smöoy we've written a lot, yes… but there are five articles that have won over the public. Five stories that perfectly encapsulate the essence of smöoy.
There are some things that, when they arrive in December, are almost taken for granted: the lights, the Christmas carols that play ahead of time, and the eternal debate
If there's one thing we've learned in these 15 years, it's that there are many Black Fridays, but few are truly fun. And since ours has never been...
Let's be clear: selling delicious ice cream isn't enough. Today, if you want people to come back, you have to offer something more. And no,
Yes, at smöoy we make ice cream. But we also work as a team. And sometimes, that team puts on gloves and gets down and dirty. Literally.
Not to boast (well, a little), but 2025 is turning out to be one of those years worth remembering. We've been opening stores,
