There are articles that talk about numbers. And then there are those that tell stories. The one we just published about our evolution mixes a bit of both.
This year at smöoy we've written a lot, yes… but there are five articles that have won over the public. Five stories that perfectly encapsulate the essence of smöoy.
There are some things that, when they arrive in December, are almost taken for granted: the lights, the Christmas carols that play ahead of time, and the eternal debate
If there's one thing we've learned in these 15 years, it's that there are many Black Fridays, but few are truly fun. And since ours has never been...
Let's be clear: selling delicious ice cream isn't enough. Today, if you want people to come back, you have to offer something more. And no,
Yes, at smöoy we make ice cream. But we also work as a team. And sometimes, that team puts on gloves and gets down and dirty. Literally.
Not to boast (well, a little), but 2025 is turning out to be one of those years worth remembering. We've been opening stores,
A lot can happen in 15 years. Mobile phones change, social media changes (hello, TikTok), filters change, playlists change, and even the
Summer is fading, flip-flops are back in the closet, and coolers are returning to their corner. But at smöoy, even though the temperatures are dropping, we're still here.
Madrid is moving. And if there's one place where this is clearly noticeable, it's at the Avenida de América interchange. Thousands of people
