Savoring stories also counts: this is how we celebrated Book Day at smöoy

Okay, yes, in smöoy Our thing is frozen yogurt.

But if you know us a little, you already know that We love to mix flavors, ideas… and also passions.

And this April, taking advantage of the fact that Book Day was celebrated, we became a little more cultured than usual.

Because not everything in life is going to be choose between chocolate or strawberry syrup.

Sometimes, you also have to choose between a novel or a short story.

And what better way to do it than with a literary raffle that we were very excited about.

Books and ice cream: an unexpected combo, but one that works

This year we wanted Celebrate Book Day in a different way.

Not only remembering that reading is important (which it is), but also doing something to encourage reading, especially among our community on networks.

So, without further ado, we launch a draw on Instagram with a very special gift:

2 limited-edition packs of the books “Invisible” and “Redes” by Eloy Moreno, signed and dedicated by the author himself.

Yes, we know. It's not typical for a frozen yogurt brand.

But the fact is, At smöoy we are not “typical”.

Why a book giveaway?

Because we believe in the things that are savored.

And no, we're not just talking about our smoothies or our toppings.

We also talk about those stories that captivate you, that move you, that make you think or that they give you a smile just when you need it.

We like the idea that someone can be enjoying their smöoy tub while diving into a story that makes you travel without leaving the spot.

Eloy Moreno: the perfect author for this journey

If you don't know it, write it down now: Eloy Moreno is one such writers who move you inside with a simple story, close, but full of message.

“Invisible” and “Redes” are two books that not only hook, but invite us to look at the world with different eyes.

We thought he was the ideal author to accompany this initiative, because Their stories connect with people of all ages.

And in the end, that's what we're looking for with our products: connect, excite and leave a mark.

What were we looking for with this campaign?

Very easy:

• Promote reading. That never hurts.
• Share something that inspiresBecause not everything is about the product. We are also motivated by what we can do. transmit as a brand.
• Remember that books are also savoredAnd hey, sometimes it's better than a topping (although that's difficult).

Create a different experience. Because when culture, flavor and proximity come together, beautiful things happen.

And what comes next?

Well, this has been just a small step.

We are clear that Initiatives like this help build a more conscious brand, more human and connected with what really matters.

We will not stop innovate in flavorsCourse.

But we are not going to stop looking for ways to add to the lives of those around us.

An ice cream with values? Yes, it exists.

And at smöoy we serve it to you with a spoon, a smile... and sometimes, with a book included.

Because There are pleasures that are savored. And others that are read.

And if we can combine them, why not do it?