Savoring stories also counts: this is how we celebrated Book Day at smöoy

Okay, yes, at smöoy our thing is frozen yogurt.

But if you know us a little, you already know that we love to mix flavors, ideas… and passions too.

And this April, taking advantage of the fact that it was Book Day , we got a little more cultured than usual.

Because not everything in life is going to be about choosing between chocolate syrup or strawberry syrup.

Sometimes, you also have to choose between a novel or a short story.

And what better way to do it than with a literary raffle that we're really excited about.

Books and ice cream: an unexpected combo, but one that works

This year we wanted to celebrate Book Day in a different way.

Not only by remembering that reading is important (which it is), but also by doing something to promote reading, especially within our online community.

So, without further ado, we're launching a giveaway on Instagram with a very special prize:

2 limited edition packs of the books “Invisible” and “Redes” by Eloy Moreno , signed and dedicated by the author himself.

Yes, we know. It's not typical for a frozen yogurt brand.

But at smöoy we're not "typical".

Why a book giveaway?

Because we believe in things that can be savored.

And no, we're not just talking about our smoothies or our toppings.

We also talked about those stories that captivate you, that move you , that make you think, or that give you a smile just when you need it.

We like the idea that someone can be enjoying their smöoy tub while immersing themselves in a story that makes them travel without moving from the spot.

Eloy Moreno: the perfect author for this journey

If you don't know him, take note now: Eloy Moreno is one of those writers who stir you inside with a simple, relatable story , but one full of meaning.

“Invisible” and “Networks” are two books that not only captivate, but also invite you to look at the world with different eyes.

We felt he was the ideal author to accompany this initiative, because his stories connect with people of all ages.

And in the end, that's also what we seek with our products: to connect, to excite and to leave a mark.

What were we looking for with this campaign?

Very easy:

• Promote reading. That never hurts.
• Share something that inspiresBecause not everything is about the product. We are also motivated by what we can do. transmit as a brand.
• Remember that books are also savoredAnd hey, sometimes it's better than a topping (although that's difficult).

Create a unique experience. Because when culture, flavor, and a personal touch come together , beautiful things happen.

And what comes next?

Well, this has been just a small step.

We are certain that initiatives like this help build a more conscious , more human brand that is connected to what really matters.

Of course, we're not going to stop innovating in flavors.

But we will also not stop looking for ways to contribute to the lives of those around us.

An ice cream with values? Yes, it exists.

And at smöoy we serve it to you with a spoon, a smile... and sometimes, with a book included.

Because some pleasures are savored . And others are read about.

And if we can combine them, why not do it?