What's the secret to smöoy? Spoiler: It's not just the ice cream.

Okay, we confess. When someone thinks of smöoy, the first thing that comes to mind is: “Oh yeah, the ones with frozen yogurt that are so delicious".

And hey, we're not going to take anything away from the flavor... But the truth is that Our thing goes beyond adding toppings to a tub and put a pink spoon on it.

Seriously, there's a lot going on behind every store, every campaign, every dessert. And since we like to tell it all straight, here it is: smöoy we don't just sell ice cream, we sell experiences.

But the good ones, the ones that stay.

What makes us different?

Well, look, the easy thing would be to say "quality." But that's already a given, isn't it? The interesting part starts when you look beyond the counter.

1. Enter a smöoy store and feel like you're in your favorite place.

You know that place where you walk in, they smile at you, cool music plays, and you say: “Wow, it’s so nice here.”Well, that's what we're looking for.

We don't want you to come just for ice cream.We want you to you feel like staying. That you feel like you can come with friends, with your grandmother, or with yourself.

And may we always welcome you the same: with good vibes.

2. The design that catches the eye (and stays in the mobile gallery)

Yes, we know it. We have very Instagrammable storesBut we do it on purpose.

Because if you're going to eat something delicious, why not do it? in a cool place?

Bright colors, fun shapes and that modern touch that screams at you to upload a story.

3. Marketing without formalities or ties

We don't run campaigns that look like they came from a PowerPoint presentation from 10 years ago.

In smöoy The marketing is fun, daring and very real..

Approaching Valentine's Day!We're releasing a special that will make you fall in love.

What we sponsor a penguinOf course, and we call him Vulcan.

Because Brands can also have a sense of humor and do things with heart (and head, of course).

But then, what is the "secret"?

Well… there is no secret.

What there is is a job well done, desire to innovate and a nice obsession for take care of every detail.

Because We don't want to be just another franchiseWe want to be that place you come back to without thinking twice.

The easy, tasty and it always turns out well.

And what do you get out of all this?

Good question. Because yes, this is about ice cream, but it's also about:

• Inspiration if you are thinking of starting a business. That setting up a smöoy is not just business, it is also join a way of doing things with care.

• Connect with a brand that gets its feet wet. Who speaks clearly, who bets on what sustainable financing model, and what does it do? campaigns you can identify with (or at least laugh for a while).

• Being part of something that evolvesWe don't stand still here. We innovate in products, we open new stores and every year we invent something to surprise.

So now what?

Well now you know. Behind every smöoy store there is much more than a counter.

There are ideas, there is enthusiasm, there is a desire to do it well and a team that gives everything so that each experience is unique.

Because that is what we are looking for: that every visit has that “something” that makes you want to come back.

And that, between you and me, is the real secret of smöoy.