Not to toot our own horn (well, maybe a little), but 2025 is turning out to be one of those years that makes you want to frame it.
We've been opening stores, marking points on the map , and making it clear that we're not just about selling frozen yogurt.
It's about growing up smart ... and with ice cream in hand.
Let's start with the most important thing. In Singapore, we've already opened three locations this year , in places chosen not with a dart and a map, but with pure strategy :
Mall NEX , Pasir Ris Mall… and another one on the way.
Why Singapore?
Because it has all the ingredients we love: urban life, an appetite for functional products , and an audience that knows what it wants (and wants it cold).
And Africa? Yes, that too.
Two new points of sale in Ivory Coast.
Because when there are committed partners and a product that fits, the result is simple: expansion that makes sense, not just a presence on the map.
We're going back home for a moment. Spain remains our headquarters , and that's why we keep making moves:
We have opened in the Avenida de América interchange (yes, that place where crossing paths with thousands of people is an everyday occurrence).
A new store is opening in the heart of Madrid , in a location that has us excited (and which we will tell you about soon).
And we haven't forgotten the legendary Plenilunio venue , which will soon be renovating its facilities to look better than ever.
This isn't about opening for the sake of opening , but about being where you need to be . And about doing so with venues that add value, that increase visibility, and that make you want to come back.
And yes, we were looking forward to it: we finally arrived in the center of Seville!
Because if there's one city that understands enjoyment, rhythm, warmth, and good energy , it's the Andalusian capital.
Our new location will open its doors in the heart of the city , with that fresh and cheerful touch that fits perfectly with the Sevillian atmosphere.
A strategic (and beautiful, let's not deny it) location that will allow us to be even closer to the local public and the thousands of visitors who pass through its streets every day.
Exclusive: we are about to open a new store in New Delhi.
Yes, yes, in the capital of India.
Because ice cream knows no borders and because the Indian market is as large as it is demanding.
Just the way we like it.
But be careful, this isn't about jumping in without looking.
Our entry into India is the result of a well-developed strategy, with adapted formats and a proposal that seeks to leave a lasting impression.
The goal? For New Delhi to say "namaste" with a bowl in hand.
No magic involved. Just hard work and a proven model . Here's the summary:
✅ Four formats to suit all types of investors : smöoy Yogurt, smöoy Cream, smöoy Rubik and smöoy Road (food truck).
✅ Affordable investment starting from €45.000.
✅ Premises from 5 m² to more than 100 m².
✅ A functional product that never goes out of style.
✅ And a brand that resonates, connects… and converts.
And you know what's best?
You don't need to be an expert in restoration or own a fleet of trucks.
All you need is enthusiasm, vision, and the desire to be part of a brand that continues to grow... without losing the passion for what it does.
Because if you're looking for a franchise with a future , with a name, with personality, and with a product that adapts to what the current consumer demands (and not the other way around), smöoy should be on your radar.
And because this isn't just a summary of openings.
It's an invitation:
smöoy doesn't stop. And neither should you.
Shall we chat? The next opening may be closer than you think.
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