Not to flatter ourselves (well, a little bit), but This 2025 is turning out to be one of those years that you'd like to remember.
We have been opening stores, marking points on the map and making it clear that our thing It's not just about selling frozen yogurt.
Es grow with your head…and with ice cream in hand.
Let's start with the heaviest. In Singapore we have already had three openings this year., in places that are not chosen with a dart and a map, but with pure strategy:
Mall NEX, Pasir Ris Mall… and another one on the way.
Why Singapore?
Because it has all the ingredients we like: urban life, appetite for products functional and an audience that knows what it wants (and wants it cold).
And Africa? Yes, that too.
Two new points of sale in Ivory Coast.
Because when you have committed partners and a product that fits, the result is simple: expansion that makes sense, not just presence on the map.
We go back home for a moment. Spain remains our headquarters, and that's why we don't stop making moves:
We have opened in the America Avenue interchange (yes, that place where you run into thousands of people is a daily occurrence).
It's underway a new opening in the heart of Madrid, with a location that has us excited (and that we will tell you about soon).
And we do not forget the mythical Plenilunio venue, that will soon renovate facilities to be more handsome than ever.
Here It's not about opening for the sake of opening, but of be where you need to beAnd to do it with locals that add up, that give visibility and that invite you to return.
And yes, we were looking forward to it: We finally arrived in the center of Seville!
Because if there is a city that understands how to enjoy, rhythm, heat and good energy, that is the Andalusian capital.
Our new location will open its doors in the heart of the city, with that fresh and cheerful touch that fits perfectly with the Sevillian atmosphere.
A strategic location (and beautiful, why deny it) that will allow us to be even closer to the local public and the thousands of visitors that pass through its streets every day.
Exclusive: We are about to open a store in New Delhi.
Yes, yes, in the capital of India.
Because ice cream has no borders and because The Indian market is as large as it is demanding.
Just the way we like it.
But be careful, this It's not about jumping in without looking.
Our entry into India is the result of a well-thought-out strategy, with adapted formats and a proposal that seeks to leave its mark.
The goal? For New Delhi to say "namaste" with a bowl in hand.
No magic. Only serious work and a model that works. We summarize it for you:
✅ Four formats to suit all types of investors: smöoy Yogurt, smöoy Cream, smöoy Rubik and smöoy Road (food truck).
✅ Affordable investment from €45.000.
✅ Premises from 5 m² up to more than 100 m².
✅ A functional product that never goes out of style.
✅ And a brand that sounds, connects… and converts.
And you know what's best?
Which You don't need to be a restoration expert nor have a fleet of trucks.
You only need desire, vision and the wish to be part of it of a brand that continues to grow… without losing the passion for what it does.
Because If you are looking for a franchise with a future, with a name, with personality and with a product that adapts to what today's consumer demands (and not the other way around), smöoy should be on your radar.
And because this isn't just a summary of openings.
It's an invitation:
smöoy doesn't stop. And neither should you.
Shall we chat? The next opening may be closer than you think.
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