New opening in Madrid: We've sneaked into the subway

Madrid movesAnd if there is a place where this is clearly noticeable, it is in the Avenida de América interchange.

Thousands of people moving from a bus to the subway, from the subway to a café, from the café to their next meeting…

Come on, a constant coming and going that we have decided to take advantage with great pleasure (literally).

Yes, we have opened a new smöoy store on floor -2 of the transport interchange, right where everything comes together and where a scoop of ice cream can save the day.

Why here?

Because if we have learned anything, it is that There are locations that have spark.

Places where Human trafficking does not rest, where every minute counts and where a sweet craving fits like a glove.

And this point fulfills all of that:

• Very high flow of people
• Hyper-varied audience (workers, students, tourists, express travelers...)
• An environment that cries out for a refreshing break from all the hustle and bustle

Come on, more than a store, what we have put here is an emotional recharging point (and nutritional).

And what does this mean for the brand?

Well, nothing more and nothing less than a strategic step.

This opening reinforces:

• Our presence in key urban environments
• La adaptability of our business model
• The possibility of testing new consumption dynamics Speed

And above all, it puts us even more closer to people who perhaps were not thinking about smöoy… until they run into us between transfer and transfer.

Because where others see a passage area, we see an opportunity to leave your mark (and if it's with toppings, even better).

Furthermore, it is the type of format that opens doors to new franchisee profiles: people who want to invest in a high-potential space without the need for a gigantic premises nor a “postcard” location.

And you? Are you also on the move?

If you are part of the smöoy universe, you already know that every opening counts.

That behind every store there is analysis, strategy and a clear idea of ​​the future. And if you are exploring the possibility of joining the brand, this is one more sign that we are growing with our heads.

We want to Each new smöoy point is profitable and well located and aligned with what asks the current consumerThis case on Avenida de América demonstrates this: functional, fresh, flexible.

Would you like to open a franchise like this?

You don't have to wait to miss a bus to write to us 😉 If these types of openings click with you, speak with us.

We tell you more about how it works, what you need and what you can expect by becoming part of the brand.

Because the world moves…

And so do we 🍦