We launch Löover: the digital loyalty card to earn coins.

The “löovers” will accumulate cöoins (smöoy currency) and win prizes as they progress in the plan. The löover card will provide personalized plans and will be portable in Apple Wallet and Google Pay (no need for Apps).

Löover is an initiative aimed at generating the best experiences among our customers, while inviting them to taste smöoy products of the highest quality.

With the new löover card, customers who wish to do so will be able to accumulate cöoins (stamps) and win prizes. The operation of this Löover is based on the principles of big data and business intelligence, with the aim of beginning to transform information into knowledge, to improve the digital relationship with our clients, to be able to satisfy their needs practically in real time, and as no, to be able to reward their loyalty.

The other great advantage of Löover is its “memorability«. Accustomed to the typical physical loyalty cards in which, due to Murphy's law, they are never there the day you need them, Löover will always be on your mobile device, and in the pocket of our customers, by virtue of automatic reminders (geomarketing). Löover is the ideal complement to our physical loyalty card smöoyStar.

Löover incorporates CRM functionalities, automated marketing, coupons, reviews, and also:

• Personalization.: The client achieves personalized plans to their profile, a key aspect for effective loyalty.
• Without Apps: There is no need to download Apps that saturate the mobile memory; or carry cards. The loyalty card is portable in the Android/iOS Wallet (which allows you to do proximity marketing).
• Omnichannel Strategy: It will allow the simultaneous and interconnected use of different communication channels, with the aim of strengthening the online and offline relationship. In this way, we want to continue perfecting and improving our customers' experience.

For us it is vital to know and be able to communicate with our clients, with the aim of adapting to the needs of the market as quickly as possible, and with greater flexibility, both qualitatively and quantitatively.