The World Cup is a time of excitement. And yes, also of nerves, absurd superstitions, and that typical "I'm not much of a football fan, but I'm watching this match." Sounds familiar.
At smöoy, we wanted to celebrate this special occasion with our community , bringing the tournament atmosphere to our stores as well . Because when Spain plays, everything feels a little more intense: plans are made around the match , conversations revolve around the result, and suddenly, everyone has the opinion of a national team coach. It happens.
That's why, during every match Spain plays, we'll be raffling off a World Cup ball among our customers . A simple, direct, and very smöoy way to share the excitement of the tournament and turn each match into an opportunity to participate, enjoy, and experience something different.
With this campaign, we're aiming for more than just a giveaway. We want to create an experience that connects with our customers through leisure, excitement, and shared moments.
Because sometimes a visit to smöoy isn't just a snack . It can also be the pre-game plan, the post-game stop, or the perfect excuse to discuss that goal that no one understands how it went in. Or how it didn't, which also happens.
This action brings together three elements that are very much our own:
Community , because we want to celebrate with those who accompany us every day.
Customer experience , because every purchase can become something more.
Leisure and excitement , because the World Cup is one of those moments that are best experienced when shared.
And yes, if there's a raffle involved, things get even more interesting.
At smöoy, we like to get a little carried away. Well, maybe a little more than necessary.
That's why, if Spain reaches the final, we're raising the bar: we'll be raffling off a PS5 with the game FC27 . Because if the excitement is already at World Cup level, we had to rise to the occasion.
This part of the campaign adds an extra layer of excitement and makes following the tournament an even more engaging experience . Match by match, our customers have a new opportunity to be part of the action and experience the World Cup with us in a special way.
These types of campaigns perfectly reflect our understanding of the brand. It's not just about selling products, but about creating memorable moments.
Experiential marketing allows us to connect with the community in a natural way , integrating smöoy into real plans: a game, a get-together, a snack, a celebration or even that "let's go for a moment" that ends up being a great plan.
For our franchisees and future partners, these actions also have strategic value . They activate the brand, generate conversation, drive traffic to stores, and strengthen the connection with the customer . In short, it's not just about football. Although the ball certainly helps.
The World Cup is yet another example of how we like to do things: with closeness, energy and a great desire to share moments with our community.
We continue to create experiences that connect inside and outside the store , uniting football, leisure and smöoy moments in a campaign designed to enjoy the World Cup in a different way.
Because winning is great. But experiencing it together, with a smöoy in hand, doesn't sound bad at all.
Want to learn more about how smöoy promotes brand initiatives from its stores? Contact our team and discover the smöoy franchise model .
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