Yes.
We've done it again.
And not just anywhere, but right in the heart of the city, at Calle San Pablo, 33.
Because if there's one thing we know for sure, it's that when a city has a strong pulse... we want to feel its pulse.
And Seville, frankly, has its own pulse.
Seville fits with our way of doing things
We don't open just for the sake of opening.
Each new city is part of a growth strategy that is carefully planned, measured, and aligned with our brand vision.
Seville is street.
It's conversation.
It's an impromptu plan that ends up being the best of the day.
And that's where smöoy fits in.
We're not just here to open a shop.
We are here to create a meeting point.
A space where the product matters , yes.
But where experience and atmosphere are everything.
Because we don't just sell something to eat.
We create moments that are shared.
Behind every new store there is something much more important than a shutter being raised.
There is a decision.
In this case, it's Enrique's, our new franchisee in Seville.
Starting a business is not automatic.
It's not "I'll just jump in."
It's about analyzing, studying, evaluating ... and then deciding.
Enrique has taken this step convinced that smöoy is not a passing fad , but a project with a future, structure and capacity for evolution.
And that, for us, is key.
We are not looking to add square meters.
We are looking to add people who believe in the project.
An opening doesn't begin on the day it opens.
It starts much earlier.
Our franchise model is designed to support you throughout the entire process:
We don't improvise.
We plan.
Because when there is a structure behind it, growth is sustainable.
We didn't want to be the ones to tell the whole story.
That's why we've published a video on LinkedIn where Enrique shares what led him to take the step, how he has experienced the process, and what he expects from this new stage with smöoy.
It speaks of hope.
He talks about desire.
He talks about business vision.
And it does so from within.
👉 We invite you to watch the full video and learn about their experience firsthand.
Because when someone speaks with conviction, it shows.
And when a franchisee conveys confidence… that says a lot about the project.
The choice of venue is not accidental.
Calle San Pablo, 33 is an area with constant traffic, visibility and a consumer profile that connects with our proposal.
Each new opening reinforces something bigger:
A brand grows when it's present where things are happening.
And many happen in Seville.
It's a gamble.
It's about trust.
It's a new story that begins in Seville.
Each new city that joins reinforces something we have been building for years:
a brand with identity, strategy and projection.
If you're thinking about starting a business with a structured, dynamic model and real support, perhaps it's time to find out more.
Because this isn't just about opening a store.
It's about being part of a project that keeps evolving.
Seville is now part of the smöoy map.
The next city?
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