From Dubai to your spoon: When TikTok inspires our most viral ice cream

We know how this works: you watch a video on TikTok, someone breaks off a piece of pistachio-filled chocolate, and suddenly everyone wants that.

You see it once, you see it again… and before you know it you’re in “I want to try it too.”

Our latest addition to the menu, the new chocolate and pistachio tub is born just like that: from a digital bombshell that has not only filled social networks with melted chocolate and creamy pistachio, but has set the bar (and appetite) quite high.

So what have we done? What we do best: translate that trend in an experience that can be eaten with a spoon. Literally.

Viral is not improvised (but it is reinvented)

Yes, we talk about famous Dubai chocolateThe one that breaks in slow motion and fills half the planet's stories. A delicious, photogenic and quite aspirational mix. Just what a brand like smöoy loves reinterpreting.

But it is not enough to copy the taste: you have to understand why something goes viral and how to bring that energy to our land.

And that's where our product team comes in: a tub of creamy chocolate ice cream + intense roasted pistachio sauce.

Result: a product that connects with what is being talked about outside the brand…but with its own identity.

What is special about this release?

From the outside it may seem like just a “fad.” But inside, has a lot of strategy:

• Development agility: from the online phenomenon to the counter in record time.
• Added value for the franchisee: attractive product, easy to communicate and with high turnover.
• Opportunity to generate brand conversation: both digitally and in-store.

And, why not say it, it is a perfect excuse to generate interaction on networks…what is said, a visibility lever with a spoon included.

Why do we like this type of releases so much?

Because they don't just sell. They also reinforce smöoy's positioning as an innovative brand, connected with digital culture, which is not limited to following trends but adapts them to their universe.

And because, to be honest, when a product generates this type of spontaneous reaction on social media (“Have you tried the new pistachio one yet?”), you know you've touched something beyond flavor.

Lessons we take away

• Paying attention to the digital pulse is not optional, it is part of the DNA of any living brand.
• Translating a viral video into a real product It requires speed, but also judgment: not everything that sweeps away deserves a tub.
• Innovating is not always inventing from scratch; sometimes it is reinterpreting with style (and toppings, Clear).

So now what?

This tub is just Another example of how we at smöoy use networks Not just to communicate, but to create. To activate. To surprise.

And yes, also for give our franchisees attraction tools and differentiation that make their daily work easier and help them connect with an audience increasingly demanding (and with fast scrolling).

We are already thinking about the next trend.

Are you coming?