A business without purpose is like a smoothie without toppings…it lacks that special touch that makes it irresistible.
That's why we're starting this 2025 with batteries fully charged and with a lot of goals to follow growing, innovating and above all to continue being ourselves.
If you also get adrenaline pumping from challenges, keep reading because We have to tell you this!
If there is something we have and a lot of it, it is passion for innovation.
We love to experiment with new flavors, try combinations that explode the senses and create unique experiences for those who choose us every day.
2025 will be no different.
Our objective is continue launching products that are not only amazing, but are also a mixture of sensations for our customers.
We know that each person is looking for something different: some want healthy choices, others seek to give themselves a guilt-free treat and others simply want to discover new flavors.
That's why we never stop working on New recipes, in irresistible toppings and combinations that will make visiting smöoy a pleasure an adventure for the palate.
Growing up is always great, but doing it wisely is even better.
In 2025 we want exploit our franchise network in key locations, always taking care of every detail so that every opening is a success.
It's not just about opening more stores, but about do it at strategic points, with the right people and offering the same quality and experience that we have in our DNA.
With each new franchise More people fall in love with our frozen yogurt and we are stronger as brand recognized worldwide.
So if you're thinking about undertake with us, this may be the perfect year to do it.
Let continue to expand and we don't plan on stopping.
If anything has brought us here, it is our way of doing things.
We have always bet on Three pillars that make us who we are and that we want to continue strengthening this year:
Quality: Because we don't settle for less. From our ingredients to our in-store experience, everything is designed so that every detail counts.
Sustainability: Caring for the planet is in our blood, and in 2025 we want to continue reducing our impact and continue investing in more eco-friendly materials.
Closeness: At smöoy we are a family crazy about frozen yogurt and we want every customer, franchisee or partner to also feel that special madness that unites us.
(You are not alone, there are many of us who love frozen yogurt, it's normal 😉)
This year is going to be the bomb.
We are clear about where we want to go and we do not lack the desire to take each step.
Let's continue innovating, growing and of course, being the same as always.
Because we don't just make frozen yogurt, we offer Unique experiences that exploit all the senses. (Not literally, hehe)
Will you join us on this adventure?
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