Since the beginning, smöoy has carried out an active Corporate Social Responsibility – CSR policy, which includes collaborations with some NGOs and solidarity entities.
At smöoy we always try to help in solidarity to improve social well-being. In collaboration with the Juegaterapia Foundation, we have the firm objective of supporting the fight against childhood cancer.
For that, Part of the profits from the sale of each half-liter bottle of water will be donated directly to this foundation. solidarity against childhood cancer, focused on improving the quality of life of children who suffer from this disease using play as therapy.
This recent smöoy initiative joins others previously launched with the same objective, such as the reduction in the use of all plastic material in the company's packaging, both those offered in physical stores, as well as those designed for home delivery and takeaway, and others that do not harm the environment.
Other actions directly related to the company's own infrastructure are also carried out in its 7.500 m2 production plant in Murcia, where facilities have been adapted to reduce energy consumption water and electrical in the processes of preparation and treatment of materials cousins.
A collaboration agreement has been reached as WWF Friendly Company, after the signing of a collaboration agreement for the conservation of nature.
The business agreement arises from smöoy's commitment to the environment and being a socially responsible company.
The chain thus undertakes to participate in various activities of conservation of biodiversity in Spanish forests and ecosystems, and to allocate part of the profits from their ice cream parlors to environmental defense and commitment.
Blue in Action is an NGO born in the Local Police of Murcia in 2000, with the purpose of intervening in international development cooperation and humanitarian aid.
Not only is the commitment to the environment one of the issues that concerns smöoy, but it is also involved in society's problems. For this reason she has signed a agreement with UNICEF with its Children's Rights Friendly SMEs program.
This project is based on principles that smöoy shares, such as early childhood care, equal access to education between boys and girls and child protection.
