Reusing has its rewards (and helps the planet, which is already in need of a break)

In smöoy We've been thinking about it for a while how we can continue to improve our impact on the planet.

Because yes, we make frozen yogurt, but we are also clear that It's not just about what we sell, but how we sell it.

And the truth is, the planet is already sending us enough signals to make us crazy.

Therefore, We have launched a very simple initiative, but very powerful: reward those who reuse.

Because reusing is not just a good habit, it is a concrete way of reduce waste and start changing things from the everyday.

And how does this initiative work?

Don't worry, you don't need a master's degree. It's as simple as this:

If you bring your smöoy cooler to take the ice cream, we give you a 10% discount.

And if in addition you bring your reusable container smooy, you also take an extra topping.

That easy.

There's no trickery or cardboard (well, the tubs can have cardboard, but that's another story).

Why do we do it?

Because we believe in the actions that add up. And because we know that many of our clients and followers are also looking for ways to consume more consciously.

• Reusing reduces waste. Every time someone reuse Its packaging is one less thing that ends up in the trash. And even though it may seem small, that gesture counts.

• We generate less wasteGlobally, the food sector produces tons of single-use packaging. If we all do our part, we can make a difference.

• Consciousness in motionSometimes it's not about grand speeches, but about facilitating small gestures. If coming for your favorite smöoy can also become a sustainable act, all the better.

• Create good habitsThese types of campaigns help remind us that our daily decisions have an impact. And that impact can be positive.

And what do we want to achieve?

Honestly, we're not looking for a medal. What we want is to start a conversation, set an example, and show that a brand can do things differently.

We don't intend to save the world with an extra topping (I wish it were that easy), but we do We believe that this type of gestures are one step closer to that more responsible consumption that we can all practice.

At smöoy we believe that change is built on the everyday. And if that includes Enjoy a good ice cream and at the same time generate less waste…well, hey, double satisfaction.

Why is it important to talk about this?

Because as a brand that works with products for all audiences, we have a responsibility. And because We know that many people (clients, franchisees, collaborators…) also share these values.

This campaign is not just a promo, it's a way of saying: “We care, and we want you to too.”

So, if you're part of the smöoy team or collaborate with us in any way, you know! This campaign is a beautiful and simple opportunity to continue building something that goes beyond frozen yogurt.

Sometimes doing things right starts with repeating a small gesture.

How to bring your reusable cooler.

And if there's also a discount and a free topping, well, even better 🍦🌍