This Valentine's Day, love is conquered with ice cream.

If there is one thing we know at smöoy, it is that Love can be sweet, explosive and sometimes… even a little crunchy.

And since we are not ones to do things halfway, this year We have prepared a special of Valentine's Day! that has everything to make you fall in love.

Because yes, on these dates we can give flowers and boxes of chocolates.

But why not go for something different?

The Valentine's Day special that breaks hearts (Don't worry, only the chocolate ones)

We have gone all out and created a combination that leaves no one indifferent:

• Ice cream +PROTEIN: Because love needs energy (and also because it's delicious).
• Chocolate hearts: Because if it's Valentine's Day and there's no chocolate, is it really Valentine's Day?
• Popping bobas: Because love is surprise and emotion… like when they explode in your mouth.

Yes, we know it sounds like perfect combination. Because it is.

Good things don't last long (like some relationships, but better)

If we have learned anything from the specials, it is that the exclusive always tastes better.

Therefore, Valentine's Day can only be enjoyed until February 23. So there is no point in saying "I'll try it", because When you realize it, it will be gone.

So, for both those who celebrate the big love, as for those who are more of the "better alone than in bad company" team, This special will make you fall in love.

Why are we launching this special?

Okay, apart from the fact that we are romantics, this is our way of continuing to innovate. We love it. Put a fun twist on every season and always offer something different.

And there is no better excuse for try a new flavor than a special date. We already did it in Halloween, in the Chinese New Year, and now Valentine's Day had to have its special moment.

Because, in the end, smöoy is about moments, experiences and enjoying of ice cream as it deserves: without regrets, with lots of flavor and better if it is in good company.

An ice cream that franchisees also love

If a perfect time to launch a product striking, is this.

• Generates expectation: Because everything that is limited edition awakens that “I want to try it before it disappears.”
• Attract new customers: Because an ice cream with chocolate hearts is too tempting not to share.
• Differentiation: While others continue with chocolates and flowers... at smöoy we are betting on something much more fun.

So now what?

This Valentine's Day special It will only be available until February 23rd.

Thereafter, will disappear breaking our hearts.

But don't worry, today is Valentine's Day, but tomorrow There will be a new campaign that is just as surprising.

Because Winning over customers and franchisees we do it better than any romantic movie.