This Valentine's Day, love is conquered with ice cream.

If there's one thing we at smöoy know, it's that love can be sweet, explosive, and sometimes... even a little crunchy.

And since we don't do things halfway, this year we've prepared a Valentine's Day special that has everything to make you fall in love.

Because yes, on these dates we can give flowers and boxes of chocolates.

But why not go for something different?

The Valentine's Day special that breaks hearts (Don't worry, only the chocolate ones)

We've gone all out and created a combination that leaves no one indifferent:

• Ice cream +PROTEIN: Because love needs energy (and also because it's delicious).
• Chocolate hearts: Because if it's Valentine's Day and there's no chocolate, is it really Valentine's Day?
• Popping bobas: Because love is surprise and emotion… like when they explode in your mouth.

Yes, we know it sounds like the perfect combination . Because it is.

Good things don't last long (like some relationships, but better)

If there's one thing we've learned from specials, it's that exclusive always tastes better.

That's why the Valentine's Day offer will only be available until February 23rd . So don't think "I'll try it later," because before you know it, it'll be gone.

So, whether you're one of those who celebrate love in a big way , or more of a "better alone than in bad company" kind of person, this special is going to win you over.

Why are we launching this special?

Okay, aside from the fact that we're romantics, this is our way of continuing to innovate. We love giving each season a fun twist and always offering something different.

And there's no better excuse to try a new flavor than a special occasion . We already did it for Halloween , for Chinese New Year , and now Valentine's Day had to have its special moment.

Because, in the end, smöoy is about moments, experiences, and enjoying ice cream the way it deserves: without regrets, with lots of flavor, and even better if it's in good company.

An ice cream that franchisees also love

If there's a perfect time to launch an eye-catching product, it's now.

• Generates expectation: Because everything that is limited edition awakens that “I want to try it before it disappears.”
• Attract new customers: Because an ice cream with chocolate hearts is too tempting not to share.
• Differentiation: While others continue with chocolates and flowers... at smöoy we are betting on something much more fun.

So now what?

This Valentine's Day special will only be available until February 23rd.

After that, he will disappear, breaking our hearts.

But don't worry, today is Valentine's Day, but tomorrow there will be a new campaign just as amazing.

Because winning over customers and franchisees comes more naturally to us than any romantic movie.