Black Friday is one of the most anticipated events for consumers and merchants, as it is a unique opportunity to take advantage of offers and discounts on all types of products and services.
According to a study carried out by Milanuncios and Appinio, Black Friday is the most anticipated shopping event for Spaniards, surpassing Mother's Day, Father's Day or Valentine's Day.
In fact, the study indicates that the average spending of Spanish households will be 284 euros this Black Friday, which represents 35% more than the previous year.
More specifically, the survey shows that in the consumer groups Millennials (born between 1981 and 1996) and Generation Z (born between 1965 and 1980) this amount increases, presenting an intention to spend around 285 and 296 euros respectively.
Black Friday is a unique opportunity to capture the attention of consumers and build brand loyalty. In addition, it is a way to differentiate yourself from the competition and generate a positive and dynamic image.
In the case of smöoy, Black Friday is a perfect occasion to offer its customers a unique and fun experience that makes them enjoy its products and services.
The smöoy campaign for Black Friday consisted of a raffle for a JBL Flip 6 Pink Bluetooth speaker, which is a product that our audience really likes.
The draw was carried out through the social network Instagram, where smöoy has more than 11.000 followers.
To participate in the giveaway, users only had to mention 3 friends in the comments of the post, it's that simple. The draw was open until November 26 and on Tuesday the 28th the name of the winner was announced by direct message and by publication on Instagram.
In addition to the Instagram campaign, we sent wallet-shaped flyers to all smöoy stores. These wallet-shaped flyers sought to attract the attention of customers so that they knew about the giveaway we were carrying out on Instagram.
The smöoy campaign for Black Friday has been a success, both for the brand and its franchisees. The raffle publication has received more than 3.300 entries, which demonstrates the interest and enthusiasm of customers to win the prize.
In addition, the campaign has generated a great impact on social networks, helping us to retain customers, generate engagement and visibility, and attract new followers.
On the other hand, the campaign has helped franchisees to boost sales, since many customers have taken advantage of the opportunity to visit their establishments and try smöoy products.
In this way, we have shown that Black Friday is a very good bet for the sector and that we know how to adapt to the trends and needs of the market.
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