At smöoy we are dedicated to the continued international recognition of our brand and product.
Therefore, from October 5 to 8 we were present at Anuga, the trade fair held in Cologne (Germany) which in this edition brought together more than 140.000 industrial visitors from 200 countries and around 7.900 exhibitors from 118 countries.
The fair is organized by the German BVLH and is aimed at companies in any sector related to food and beverages around the world.
smöoy has participated in the aforementioned trade mission, organized by the Development Institute of the Region of Murcia, and co-financed by the Development Institute of the Region of Murcia. At smöoy we thank both institutions for their support in our international expansion.


smöoy reinforces its international positioningl
Our brand, which originated in Spain, has successfully expanded worldwide, making Anuga the perfect stage to present the vision and quality that have led smöoy to become a global benchmark in the frozen yogurt market.
At Anuga, smöoy has demonstrated its commitment to innovation in the food industry.
In this way, the brand has stood out for its ability to create unique flavors, healthy options, and its commitment to the environment and animal welfare.
At the Anuga 2025 trade fair, we not only presented our current offering, but also the latest creations that ensure the smöoy experience is a continuous process of discovery and enjoyment for our consumers.


The importance of Anuga for smöoy
smöoy's participation in Anuga 2025 not only means being present at a highly relevant international event, but also the opportunity to be recognized for its quality standards, exceptional taste and brand values.
Anuga 2025 has been a great showcase and a source of new relationships and opportunities.
From smöoy we would like to thank all the organizers, partners and visitors.
Once again smöoy has proven that it not only creates high-quality frozen yogurt, but also experiences that emotionally link to our brand and product.





