At smöoy we believe that a good experience doesn't always end when the ice cream is gone.
Sometimes it comes in the form of a plan, a gift, or the perfect excuse to stop by GAME . And honestly, few excuses appeal to us more than those that include a snack and a game.
During the month of May, we launched a new collaboration with GAME designed to add something extra to our customers' experience:
For any purchase at smöoy , they received a €5 discount coupon to redeem at GAME stores.
Yes, we know. It sounds pretty good.
This collaboration stems from a very simple idea: to connect with our community from a natural territory for the brand , such as leisure, shared plans and those small moments that make a visit to the store more special.
Because at smöoy we don't want the experience to be limited to just the product.
We want each visit to have something extra. A little something, a surprise, a reason to come back, or a story to tell later.
And in this case, that "something extra" came in the form of a €5 voucher to spend at GAME.
A direct action, easy to understand and with a clear benefit for the customer.
The kind that doesn't need much explanation, because we all quickly understand the " buy, enjoy, and get a discount " thing. Amazing.
At smöoy, we like to create activities that connect with the real lives of our community . And let's be honest: many good plans start with a snack and end up improvising something else entirely.
A game, a purchase, a gift, a stroll through the mall… whatever comes up. Because sometimes the best plans are the ones that weren't on the calendar.
With this collaboration, we strengthen several important aspects for the brand:
Customer experience , offering added value in store.
Connection with leisure , a territory very similar to our audience.
Strategic collaborations that expand the brand's reach.
Traffic to the point of sale , both in smöoy and in GAME.
Customer loyalty , because a helpful detail always makes a difference.
And yes, it also allows us to say that a snack can be the start of a game . Which isn't a bad concept at all.
For us, these kinds of actions are very valuable because they demonstrate that smöoy is a brand capable of moving, adapting, and generating interesting alliances.
It's not just about selling a product, but about creating an experience around the brand. An experience that connects with different consumption moments and provides real benefits to the customer.
This approach is also key within our franchise model. Because a brand that activates collaborations, promotions, and special campaigns provides its stores with valuable tools and strengthens its relationship with its community.
In other words: we don't let the smöoy moment stay still. We take it a little further . Sometimes with toppings. Sometimes with coupons. Sometimes with games. We adapt.
The collaboration between smöoy and GAME is yet another example of how we understand the brand: approachable, active, and eager to create experiences that add value.
Throughout May, every purchase on smöoy could also become an opportunity to enjoy a €5 discount at GAME . A small gesture that extends the shopping experience and connects with something as simple as having a good time.
Because a snack is great. But a snack with a plan afterwards… now that's expert level.
We continue to create collaborations that add value, generate connection , and take the smöoy moment a little further.
Will you join us in this game?
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