Consumption patterns change. Habits evolve. And brands have to evolve with them.
At smöoy we're quite clear on this: if our customers want to enjoy their favorite products without leaving home, work, or that sofa that nobody leaves on a Sunday afternoon, we have to be there.
We currently work with platforms like Just Eat and Uber Eats , which have allowed us to bring smöoy closer to more people and strengthen our presence in the delivery channel.
But because we like to keep moving forward and because standing still isn't really our style, we're now taking another step by also incorporating Glovo.
This new collaboration allows us to expand our home delivery options and continue to bring the smöoy moment to more customers, in more places, and in an even more convenient way.
Because yes, the smöoy moment can also start with a craving and end with ringing the doorbell.
The collaboration between smöoy and Glovo was born with a very clear objective: to facilitate access to our products and strengthen the presence of our stores in the delivery channel.
Today, customers want to choose how, when, and where they consume . And that means brands have to be prepared to adapt to these new habits without losing their essence.
With this agreement, we are incorporating a channel that is already part of the daily lives of many consumers and that allows us to bring smöoy to more consumption moments.
An impromptu snack at home.
An office plan that needs something sweet.
A last-minute craving.
Or that "I'm not going out, but I'm craving something delicious" that we've all said at some point. No judgment, we're here to contribute.
This collaboration also represents a significant opportunity for our franchise network. It's not just about having a presence on an app, but about offering our franchisees an additional tool to boost their business.
Delivery allows businesses to expand their reach, generate new sales opportunities, and connect with customers who may not have planned to visit the store , but would still enjoy smöoy in another context.
For us, this is key: to continue creating solutions that help franchises adapt to new consumption patterns.
Because growing up isn't just about doing the same thing a little bigger. Growing up is also about recognizing changes, making decisions, and forging new paths . Even if those paths come in a yellow backpack.
The agreement between smöoy and Glovo is another step in our growth strategy. It's a way for us to be closer to our customers , strengthen our delivery channel, and continue providing our franchisees with the tools they need to adapt to the current market.
Always with the same goal: to grow together.
Because if there's one thing we know for sure, it's that being where our customers are is also a way to build a brand. And if we can offer something delicious, well, even better.
Want to learn more about the smöoy franchise model? Contact our team and discover how to become part of a brand that continues to grow, innovate, and adapt to new consumer habits.
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