smöoy joins the fight against childhood cancer by collaborating with Juegaterapia

Our brand signs an agreement with this association to donate part of the profit from each 0,5L bottle of water with the aim of combating this disease.

In addition to producing a leading frozen yogurt on the national and international scene, at smöoy we always strive to contribute to social welfare through charitable and environmentally friendly initiatives . This time, in collaboration with the Juegaterapia Foundation, our firm objective is to support the fight against childhood cancer.

To that end, part of the profits we make from the sale of each half-liter bottle of water will be donated directly to this charitable foundation against childhood cancer, focused on improving the quality of life of children suffering from this disease by using play as therapy.

A proud idea originating from the CSR department

Being able to support this wonderful initiative fills us with pride, as it will help improve the lives of children and their families . Our founder and CEO, Nuria Sirvent, explained it this way: “ smöoy is proud to contribute to such a noble and necessary cause. We are delighted to support the fight against childhood cancer through the Juegaterapia Foundation, and we hope that this collaboration, which is 100% aligned with our Corporate Social Responsibility objectives , will help improve the lives of many children and their families .”

This idea has its origins in the Corporate Social Responsibility department, which since its origin continues to show interest in supporting and helping NGOs and solidarity entities in search of a better society and a more sustainable environment. At smöoy, we can proudly say that we are the first frozen yogurt franchise that translated its menu into Braille, collaborating with ONCE, in addition to sponsoring sporting events and signing agreements in search of the conservation of biodiversity in nature.

A brand also committed to the environment

Another of the objectives that our brand always has as its flagship is the conservation and care of the environment. That is why, in addition to improving society, we seek to preserve nature as it deserves. To achieve this, we have reduced the use of plastic packaging by removing all packaging made of this material, previously offered both in physical stores and in home delivery services.

Following this line of thought, we must highlight the renovation of our facilities, aimed at improving infrastructure while simultaneously reducing electricity and water consumption in the processing of raw materials. Our ongoing commitment to social responsibility has also been recognized on several occasions, most notably in 2015 with the Spanish Food Award for the Restaurant Industry, granted by the Ministry of Agriculture, Food and the Environment.