smöoy joins the fight against childhood cancer by collaborating with Juegaterapia

Our brand signs an agreement with this association to donate part of the profit from each 0,5L bottle of water with the aim of combating this disease.

In addition to producing a benchmark frozen yogurt on the national and international scene, At smöoy we always try to help in a supportive or ecological way to improve social well-being. On this occasion, in collaboration with the Juegaterapia Foundation, we have the firm objective of supporting the fight against childhood cancer.

For that, Part of the profits we make from the sale of each half-liter bottle of water will be donated directly to this foundation. solidarity against childhood cancer, focused on improving the quality of life of children who suffer from this disease using play as therapy.

A proud idea originating from the CSR department

Being able to support this beautiful initiative is something that It fills us with pride since it will help improve the lives of the little ones, as well as their families.. Our founder and CEO, Nuria Sirvent, explained it like this: “smöoy is proud to be able to contribute to a cause as noble and necessary as this. We are very happy to be able to support the fight against childhood cancer through the Juegaterapia Foundation, and we hope that this collaboration, which is 100% aligned with our Corporate Social Responsibility objectives, help improve the lives of many children and their families»

This idea has its origins in the Corporate Social Responsibility department, which since its origin continues to show interest in supporting and helping NGOs and solidarity entities in search of a better society and a more sustainable environment. At smöoy, we can proudly say that we are the first frozen yogurt franchise that translated its menu into Braille, collaborating with ONCE, in addition to sponsoring sporting events and signing agreements in search of the conservation of biodiversity in nature.

A brand also committed to the environment

Another of the objectives that our brand always has as its flagship is the conservation and care of the environment. That is why, in addition to improving society, we seek to preserve nature as it deserves. To achieve this, we have reduced the use of plastic packaging by removing all packaging made of this material, previously offered both in physical stores and in home delivery services.

Following this line, we must highlight the renovation of our facilities in search of improving infrastructure while managing to reduce electricity and water consumption in the treatment of raw materials. Our constant social effort has also been rewarded on several occasions, highlighting in 2015 the achievement of the Spanish Food Award for Restoration awarded by the Ministry of Agriculture, Food and Environment.