At smöoy we believe there is small habits that make a differenceAnd one of them is reading. Yes, we know that We usually talk about ice cream, toppings, smoothies, and various cravings.But hey, we also have our cultural side.
It's not all about choosing between chocolate or fruit. Although we fully understand that this decision also requires concentration.
Therefore, with reason for Book DayWe launched a very simple but very meaningful action for us: a smöoy Book Day raffle with copies of “Where Mermaids Dwell”, by María Martínez.
An initiative designed to promote A love of reading, generating conversation, and connecting with our community from something as universal as a good story.
Book Day is one of those Dates that invite us to pause for a momentrecommending books and sharing stories. And at smöoy we wanted to join in our own way: with a close, simple and very much our own action.
Through our social media channels, we invite the community to To participate in the draw and answer a question:
What book would you recommend to get someone hooked on reading?
Because we all have that one book we recommend as if our lives depended on it. The one you say, "Read it, seriously," with an intensity that might be a little scary, but that comes from affection.
With this approach, we didn't just want to give away books. We wanted start conversationto listen to our community and strengthen that bond that goes beyond the product.
At smöoy, we believe every action has a purpose. It's not about posting for the sake of posting, but about create moments that connect with people.
This draw allowed us to bring together several elements that are part of our way of understanding the brand:
For us, actions like this are important Because they show something key: smöoy is not just a product brand. It's a brand that seeks to be present in everyday moments, to create memories and to build community.
This is also part of our growth strategy. A strong brand is not only recognized by what it offers in store, but also by how it communicates, how I know adapts to the calendar and how connect with people.
And that, for our franchisees, future partners, or people interested in the project, is very valuable. Because Behind every campaign there is a way of working: active, creative and close.
The smöoy Book Day raffle is yet another example of how we like to do things: With Approachable, with personality and eager to contribute something more than a simple promotional message.
Because in the end, just like what happens with our in-store experiencesIt's all about creating moments to remember.
What if That moment begins with a book and ends with a smöoyWell, look, that doesn't sound bad at all.
Do you want to know more about How we build a brand from every action?
Please contact and discover the smöoy franchise model.
We promise not to give you a reading test.
We'll see about the toppings.
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