Tom and Jerry arrive in smöoy… and they don't come alone

I confess: when we were proposed a collaboration with Tom and Jerry , the team didn't take half a second to say "yes".

Because if there's one thing that unites generations and brings immediate smiles (besides frozen yogurt, of course), it's these two characters who have been chasing each other on screen for decades.

And no, it's not just the nostalgia factor . It's because the brands that make a difference (if you'll pardon the redundancy) are the ones that know how to play on several fronts: product, communication, experience… and fun.

The excuse? The premiere of the new movie Tom and Jerry: Adventure in Time , which hits theaters on October 24.

A tub that tastes like cinema

Since we don't like to do things halfway here, we turned everything upside down and created a special Tom and Jerry tub that is a real flavor explosion:

Banana ice cream, mango and passion fruit sauce, and chocolate minilentis on top

A blend that screams "I want more!" from the first spoonful.

Plus, with this tub we're giving away an official movie poster or stickers.

It will be available until November 2nd , so there's plenty of time for everyone who comes through the door to have a complete experience.

But beware: this isn't just about ice cream.

Double draw (and increased visibility)

Here comes the interesting part from a branding perspective:

National Instagram Giveaway

We're giving away 12 double tickets to enjoy the premiere of Tom and Jerry: Adventure in Time (which premieres on October 24th, mark your calendars).

A perfect excuse to make noise on social media , attract interaction, and boost metrics as if it were nothing.

In-person raffle in stores in Madrid, Barcelona, ​​and Valencia

If you order the Tom and Jerry tub and present your SmöoyStar card , you'll be automatically entered into a draw for 10 double tickets per city to attend the official preview.

That is, an action that:

Boost the use of the loyalty card

And it transforms the point of sale into a point of excitement (yes, we said it)

A strategy that blends digital with in-person , emotional with functional… and that not only boosts sales, but also brand perception.

And why this collaboration?

Because selling ice cream is fine, but building a brand that people remember, share, and recommend... is better.

Tom and Jerry are fun, family, childhood, energy, humor.

And that's exactly what we want to reflect with our campaigns: a brand that is approachable, recognizable, and emotionally relevant.

In addition, with this type of actions:

We strengthened our connection with young and family audiences

We create campaigns that make sense both inside and outside the store

And we proved that innovation can also be fun

If you are already part of smöoy (or are thinking about doing so…)

This isn't just a pretty social media collaboration.

This is an example of how we strategically activate the brand , generating:

✔️ More store traffic

✔️ Greater emotional connection with the consumer

✔️ And an exclusive product that sparks conversation (and results)

And the best part? You don't need a million-dollar investment to take advantage of it.

From headquarters we provide everything ready so that the stores only have to do what they do best: serve smiles in ice cream form.

Would you like to be part of a brand that does this type of action?

Or are you simply interested in seeing how a franchise can innovate without losing its humor or essence?

Well, this is a good time.

Because in the end, this is about building something with flavor … but also with meaning.

And in that, Tom and Jerry do not fail.

And neither do we 😉