Tom and Jerry arrive in smöoy… and they don't come alone

I confess: when they proposed to us a collaboration with Tom and Jerry, the team didn't take even half a second to say "yes."

Because if there is something that unites generations and brings smiles immediate (besides frozen yogurt, of course), are these two characters who They have been chasing each other on the screen for decades.

And not, It's not just the nostalgia factor. It is because the brands that mark (excuse the redundancy) are the ones that They know how to play in several areas: product, communication, experience… and fun.

The excuse? The premiere of the new film. Tom and Jerry: Adventure in Time, which hits theaters on October 24.

A tub that tastes like cinema

Since we don't like to do things halfway here, we gave everything a twist and We created a special Tom and Jerry tub which is a real flavor bomb:

Banana ice cream, mango and passion fruit sauce, and chocolate minilentis on top

A screaming mix “I want to repeat it!” from the first spoonful.

Also with this tub We give away an official poster or stickers of the film.

Will be Available until November 2rd, so there is room for everyone who comes through the door take a complete experience.

But beware: This isn't just about ice cream.

Double draw (and increased visibility)

Here comes the interesting part from a branding perspective:

National Instagram Giveaway

We are giving away 12 double tickets to enjoy the premiere of Tom and Jerry: Adventure in Time (which premieres on October 24th, mark it).

A perfect excuse to make noise on social media, attract interaction and increase metrics like you don't mean it.

In-person raffle in stores in Madrid, Barcelona, ​​and Valencia

If you order the Tom and Jerry tub and present your card SmöoyStar, you enter directly into the drawing for 10 double tickets by city to go to official preview.

That is, an action that:

Boost the use of the loyalty card

And turns the point of sale into excitement point (yes, we said it)

A strategy that mixes the digital with the in-person, the emotional with the functional… and that not only drives sales, but also brand perception.

And why this collaboration?

Because selling ice cream is fine, but build a brand that people remember, share, and recommend… is better.

Tom and Jerry are fun, family, childhood, energy, humor.

And that's exactly what we want to reflect with our campaigns: a close, recognizable and emotionally relevant brand.

In addition, with this type of actions:

We strengthen the bond with young and family audiences

We create campaigns that have sense inside and outside the store

And we show that Innovation can also be fun

If you are already part of smöoy (or are thinking about doing so…)

This isn't just a pretty social media collaboration.

It is a sample of how we activate the brand strategically, generating:

✔️ More traffic to the store

✔️ Greater emotional connection with the consumer

✔️ And an exclusive product that gives conversation (and results)

And the best part? That You don't need a million-dollar investment to take advantage of it.

From headquarters, we have everything ready so that stores only have to do what they do best: serving smiles in ice cream format.

Would you like to be part of a brand that does this type of action?

Or simply You are interested in seeing how a franchise can innovate without losing humor or essence?

Well this is it a good time.

Because in the end, this is about build something with flavor…but also with meaning.

And in that, Tom and Jerry do not fail.

And neither do we 😉