When we say we are a responsible brand… it's not just for show.

Yes, we make ice cream at smöoy. But We also work as a team.

And sometimes, that team He puts on his gloves and throws himself into the mud.. Literally.

The thing was like this: We met at La Contraparada, that beautiful natural landscape we have in Murcia, to collect waste.

It's not that we've become a cleaning brigadeBut this is the third time we've organized an action like this, and We assure you it won't be the last..

Because yes, sustainability is cool... but especially when it's put into practice.

We're not going to let you go Typical "we are committed to the planet" rhetoric while we print full-color flyers.

At smöoy we prefer sweat it out and put actions behind the words.

This is part of our strategy of Corporate Social Responsibilitywhich sounds very serious, but actually translates into something simple: do the right thing.

Even if it means bending down a hundred times to collect cigarette butts, cans and wrappers several who should never have been there.

And what does this have to do with franchisees?

Well, everything. Because when You decide to become part of a brandYou don't just choose a product. You also choose some values.

And in our case, those values ​​include things like:

To promote teamwork (beyond the counter).

Leave the office to share something with purpose.

Betting on a business model that thinks long-termnot just in short.

Oh, and while we're at it, let's have a laugh.

This goes beyond a day in the countryside

For us, this action represents something that we at smöoy have internalized very deeply.:

Brands grow with consistency.

And consistency It is built with small gesturesnot only with big campaigns.

We want those who join our network (like you, future franchisee or curious partner) to know that This is where we truly come to contribute.Not only on a commercial level, but also on a human level.

Because it's not all about making money.It's also about leaving a mark (but a good one).

So now what?

For We're already thinking about the next one.

Spoiler alert: it might mean more green spaces, more group photos, and yes, more bags full of trash that should never have reached the ground.

So if you like what you see, if you search a franchise with soulIf you want to build business and awareness at the same time…

You know where we are.

Shall we chat?

Write to us if you'd like be part of a model with purpose.

Join us if you believe that doing business also means taking care of our surroundings.

And come to the next session, because There's always a need for an extra hand. (and someone to bring the appetizers).