Summer is gone, flip-flops are back in the closet, and coolers are back in their corner.
But in smöoy, even if the temperatures drop, we continue with the high pace.
Because if this has left us anything, WINTER 2025 (plus some other sun brands), has been a balance that tastes like success.
And since we are not ones to keep what is good to ourselves, Here's our summer review.
Without filters, without posturing... but with facts and a spoonful of pride.
This summer we have crossed out new cities on the mapSome were already on the radar, others have been a pleasant surprise. The result?
More smöoy spots to cool off and more people discovering what it means to have a functional ice cream with its own personality.
Because we don't just open stores, we open opportunities. New locations, nuevos franchisee profiles, new consumption dynamics.
And all without losing sight of what moves us: a healthy, attractive product and aligned with the real market trends.
If you saw it on social media, you probably remember it.
This summer we've gotten creative, viral and why not say it, a little hooligans.
From surprising collaborations (hello, Paramount 👋), raffles with flavor to experiences, until limited editions that they have put the toppings upside down.
Beyond the like, the key has been something more valuable: the conversation.
We have managed to get the community to talk about us, to get excited, to participate and above all, to see us as more than just a place to get ice cream.
As the sun beat down, our numbers were also rising.
The growth of the franchise network during this period confirms what we already suspected:
Soft ice cream healthy, sustainable and with identity It still has a brutal pull.
And this, mind you, It is not a passing fad.
It's a sign that the smöoy business model works: for operational agility, for the adaptability and for that balance (so difficult to achieve) between product, experience and profitability.
Well now it's time maintain the momentum.
Because at smöoy, we don't understand seasons.
Each new quarter is an excuse for keep innovating, to listen to the consumer, to accompany our franchisees and to plan the next step with a clear head… and with enthusiasm.
And if you are part of this network, you already know that Teamwork has been and will be the key.
If you're thinking of joining, this may be the best time to do it: after a powerful summer, the future looks just as promising.
So while others put away the towels, we take out the agenda.
More ideas, more openings and more possibilities are coming. more reasons for the map to continue to turn pink.
Whether you are already part of the smöoy family or are interested in learning how you can be part of this expansion, get in contact us.
We tell you the steps, the formats and everything you need to know to embark on a brand that never stops moving.
Because summer may be over, but our desire to grow… not a chance.
Subscribe to our newsletter and receive in your email all the articles we publish on our blog.
You may also like
