Our expansion strategy in 2024

Our expansion strategy in 2024

In this article we want to tell you about our growth plans for this year, both in Spain and beyond our borders.

We have almost fifteen years on the market of frozen yogurt, and this year we want to take our passion for innovation and quality to new places.

National expansion: Andalusia, Catalonia and the Valencian Community

This year, we are putting a special focus on expanding our presence in Andalusia, Catalonia and the Valencian Community, regions that we have identified as key to our growth.

We recognize that these areas have great potential due to their active population and a growing interest in options healthy nutrition. We are actively seeking collaborate with local entrepreneurs who are as excited as we are to bring smöoy products to more consumers.

We offer various franchise options adapted to different levels of investment, which makes it easier for entrepreneurs with varied economic resources to join our network.

This expansion not only helps grow our franchise network, but also strengthens the presence of the smöoy brand in strategic markets within Spain.

International growth: Southeast Asia and Africa

At the international level, we are focusing on Southeast Asia and Africa.

These emerging markets show a growing interest in healthy food options and represent an excellent opportunity to introduce our range of frozen yogurts.

We are finalizing agreements Master Franchise which will facilitate this expansion, adapting our products to meet local preferences and needs.

With this strategy we can establish a solid presence in these regions, consolidating smöoy as a leading brand in the global frozen dairy products sector.

Continuous innovation and product development

Our passion for innovation drives us to constantly improve and expand our product line.

This commitment is reflected in our launch of new lines +PROTEIN and VITAMIN, designed for meet growing demands of consumers for healthier and more nutritious options.

We are continually exploring new trends and flavors that can capture the attention and satisfy the palates of our customers.

Every innovation is an opportunity to attract new customers and give added value to our consumers regulars, strengthening our position as leaders in innovation within the frozen yogurt industry.

Facilities for our franchisees

We understand that the success of our franchisees It is essential for the growth of our brand.

Therefore, we offer support from financing options preferential to continuous training and operational support.

We work closely with financial entities to facilitate access to credit that help our franchisees start their operations with fewer economic barriers.

Additionally, we provide a extensive training which covers from preparation of our products to business management, ensuring that each franchisee has the necessary tools to succeed in the competitive restaurant market.

Awards and acknowledgements

Our dedication to innovation and excellence has not gone unnoticed. Over the years, we have accumulated Numerous awards that recognize our commitment to quality and creativity.

These recognitions, such as Spanish Food Award for Restoration and other national and international awards, validate our efforts and motivate us to move forward.

Each award received reinforces our reputation in the market and helps us attract both customers and new franchisees who are looking to partner with a respected and award-winning brand in the sector.

We are ready for the challenges and opportunities that 2024 will bring. If you are interested in joining us and starting your own smöoy, now is the perfect time!

Contact us and we will inform you of everything.

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