At smöoy we know that our success depends on our ability to innovate and keep up with market trends, offering innovative products for both our franchisees and their customers.
Therefore, This February, we have presented two special campaigns designed to captivate our customers and increase traffic to our stores.
For Valentine's Day, we have developed an exclusive ice cream so that any couple can celebrate their love in a very delicious way.
A special dulce de leche ice cream, available from February 12 to 25.
This product is perfect for this season with its irresistible combination of chocolate hearts and crunchy Dutch cookie.
In addition, it represents a unique opportunity to create a memorable in-store experience, which encourages shared purchasing and gift giving on this special date. Expanding the concept of love beyond the couple, It can be celebrated with any loved one with whom we want to have a detail.
For Chinese New Year, we celebrate the Year of the Dragon thanks to the Special Dragon Fruit tub + PROTEIN.
This creation is not only innovative for its exotic flavor and focus on health with extra protein, but it also comes with an innovative fruit topping mix and a dragon coin.
Available until February 11, this limited edition is a great way to appeal to a diverse audience, and get even closer to generation Z, very interested in trying new experiences continuously.
These initiatives are a true reflection of our dedication to innovation, and They offer our franchisees powerful tools to differentiate themselves in the market.
By introducing limited editions and themed products, we not only increase consumer interest and traffic to stores, but also reinforce the perception of smöoy as a leading brand in innovation and quality.
We understand that the success of our franchises is our success. Therefore, we provide our franchisees with all the necessary support to implement these new features, from marketing materials to specific information about new products.
This ensures that each business can maximize the potential of these special campaigns, increasing sales and improving customer experience and loyalty.
Additionally, these celebrations are an excellent opportunity to build and strengthen the community around our brand.
By offering products related to important celebrations for our customers, we foster an emotional connection that goes beyond the commercial transaction, creating loyalty and a sense of belonging with smöoy.
These special editions are just one example of how we are constantly looking for new ways to drive smöoy's business forward, keeping our brand relevant and attractive to both new and existing customers.
We are already working on next innovations that will continue to support our franchisees and ensure that smöoy remains a leading brand in the frozen yogurt market.
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